Episode 14 – Privacy Concerns Wth Google
Google changed its privacy policy on March 16, 2012, allowing the company to share data with a variety of services. This includes millions of third-party websites that use AdSense
Recent Episodes
Episode 13 – Dont Be a Victim of the Streisand Effect
The Streisand effect, inspired by Barbara Streisand’s legal case to have an image of her house taken off line, refers to the phenomenon of censoring or hiding something which
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Episode 12 – 3 Crucial Questions to Ask Your Marketing Company
Small businesses that want to grow in the digital world know that Internet marketing is a must. However, most small businesses struggle to build a strong online presence,
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Episode 11 – What Exactly is Digital Marketing
Marketing is the use of electronic devices to transmit advertising messages and measure their impact. In practice, digital marketing refers to marketing campaigns that appear on computers, phones, tablets
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Episode 10 – What the Heck are Core Web Vitals
Core Web Vitals are a number of specific factors that will be part of Google’s Page Experience Score, which measures how the user experiences a page’s speed, responsiveness and visual
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Episode 9 – Why is Google Calling Me?
Scams involving Google are of course, nothing new. I hear of clients getting calls claiming they are from Google with issues ranging from ‘your website isn’t visible in Google’ to
Episode 8 – All You Need to Know About Google Reviews
Customers in the digital age want to know about a product or business before they buy. They want to know that the business they might be dealing with is
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Episode 7 – 6 Most Common Website Problems
The website you build is the foundation on which all your online marketing efforts are based. That is why monitoring and maintaining their performance is so important. Poor performance in
Episode 6 – Avoid Cheap SEO at all Cost
Why should you avoid cheap SEO offers? It’s simple. Because you get cheap results, meaning you get little to no results for your marketing money. … Continue readingEpisode 6 – Avoid Cheap SEO at all Cost
Episode 5 – RIP SEO?
Every year around about this time, articles appear claiming that SEO is dead. How many times can something die? The disturbing part is that a lot of these appear on highly influential online business/entrepreneur type websites. … Continue readingEpisode 5 – RIP SEO?
Episode 4 – Digital Marketing Scams to be Aware Of
I might have a warped perspective of the way things should be but if I pay for something, I expect to get something in return. In this episode we
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Episode 3 – The 9 Most Common Lies Told by Agencies
During the ‘pitching’ stage of a digital marketing agencies presentation, they often tell what many call white lies or embellishments. To me, when they do this, they are not innocent
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Episode 2 – The Pitfalls of Digital Marketing Contracts
The business model with marketing agencies of late has been to lock their clients in to a twelve or eighteen month contact. This creates security for the agency but leaves
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Episode 1 Becoming Visible in the Search Engines
In this episode, I highlight some of the simple steps that can completely block you in the search engines or make you less visible if not done. These are all
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