Lets Zengage Digital Marketing Podcast
It seems to be human nature to blame someone or something else when things don’t go the way we want them to. With SEO,
Continue readingEp.19 – Is Your SEO Agency to Blame or Is It You – With Luke Fatooros
Social Media can make or break a business but it all depends on how it is used or abused by a business owner or an
Continue readingEpisode 18 – How Social Media Can Suck the Life Out of Your Business
Building a new website or updating your old one can be a good move for your business. However, all too often, that transition is
Continue readingEpisode 17 – Dont Launch a New Website Without Listening to This
Google still might be the market leader when it comes to searches, however, we should not ignore the number two search engine in the
During this global pandemic and lockdown after lockdown, as a business owner, your online presence is more important than ever. Your business needs to
Continue readingEpisode 15 – Don’t Stop Your Marketing Efforts During a Lockdown
Google changed its privacy policy on March 16, 2012, allowing the company to share data with a variety of services. This includes millions of
The Streisand effect, inspired by Barbara Streisand’s legal case to have an image of her house taken off line, refers to the phenomenon of
Continue readingEpisode 13 – Dont Be a Victim of the Streisand Effect
Small businesses that want to grow in the digital world know that Internet marketing is a must. However, most small businesses struggle to
Continue readingEpisode 12 – 3 Crucial Questions to Ask Your Marketing Company
Marketing is the use of electronic devices to transmit advertising messages and measure their impact. In practice, digital marketing refers to marketing campaigns that
Continue readingEpisode 11 – What Exactly is Digital Marketing
Core Web Vitals are a number of specific factors that will be part of Google’s Page Experience Score, which measures how the user experiences a
Continue readingEpisode 10 – What the Heck are Core Web Vitals
Scams involving Google are of course, nothing new. I hear of clients getting calls claiming they are from Google with issues ranging from ‘your website
Customers in the digital age want to know about a product or business before they buy. They want to know that the business they
Continue readingEpisode 8 – All You Need to Know About Google Reviews
The website you build is the foundation on which all your online marketing efforts are based. That is why monitoring and maintaining their performance is
Why should you avoid cheap SEO offers? It’s simple. Because you get cheap results, meaning you get little to no results for your marketing money. … Continue readingEpisode 6 – Avoid Cheap SEO at all Cost
Every year around about this time, articles appear claiming that SEO is dead. How many times can something die? The disturbing part is that a lot of these appear on highly influential online business/entrepreneur type websites. … Continue readingEpisode 5 – RIP SEO?
I might have a warped perspective of the way things should be but if I pay for something, I expect to get something in
Continue readingEpisode 4 – Digital Marketing Scams to be Aware Of
During the ‘pitching’ stage of a digital marketing agencies presentation, they often tell what many call white lies or embellishments. To me, when they do
Continue readingEpisode 3 – The 9 Most Common Lies Told by Agencies
The business model with marketing agencies of late has been to lock their clients in to a twelve or eighteen month contact. This creates security
Continue readingEpisode 2 – The Pitfalls of Digital Marketing Contracts
In this episode, I highlight some of the simple steps that can completely block you in the search engines or make you less visible if
Continue readingEpisode 1 Becoming Visible in the Search Engines