Episode 11 – What Exactly is Digital Marketing


Marketing is the use of electronic devices to transmit advertising messages and measure their impact. In practice, digital marketing refers to marketing campaigns that appear on computers, phones, tablets and other devices. Digital marketing can take many forms, including online videos, ads and social media posts. It can also be compared to traditional marketing such as magazine ads, billboards and direct mail. Curiously, television is usually lumped together with traditional marketing.

In this episode, I breakdown the traditional ‘core’ of what digital marketing is made up of.

Author: Andrew Radics

After realising I was good at SEO, I formed 'The Expert SEO Company' in 2006 and merged with 'Mad Scientist Social Media' in 2013 and formed 'Mad Scientist Digital' with Ian Hopkinson. During that time, I have conducted countless workshops and training sessions in all aspects of digital marketing and have appeared in over 100 training and informational videos.

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