Episode 13 – Dont Be a Victim of the Streisand Effect


The Streisand effect, inspired by Barbara Streisand’s legal case to have an image of her house taken off line, refers to the phenomenon of censoring or hiding something which inadvertently draws more attention to it.

In this episode I discuss the concept of good and bad press/reviews and how it can affect your brand.

Author: Andrew Radics

After realising I was good at SEO, I formed 'The Expert SEO Company' in 2006 and merged with 'Mad Scientist Social Media' in 2013 and formed 'Mad Scientist Digital' with Ian Hopkinson. During that time, I have conducted countless workshops and training sessions in all aspects of digital marketing and have appeared in over 100 training and informational videos.

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